Client
iTouch Dental Labs
THE BRIEF
iTouch dental labs is one of the top dental laboratories in Chennai that produces world-class zirconia crowns at affordable prices. With more than 50 years of experience in the US dental industry, iTouchDL has established itself in India. They approached us to create videos to be used in their profile, dental fairs and for their promotion as well. The self-explanatory videos had to emphasize their background, their values, method of working.
THE SOLUTION
BRAND FILM | PRODUCT VIDEO | PROCESS VIDEO
We together decided to produce 3 different videos each with a unique purpose. We began with a brand film that gives a brief outline of their company. It explains their origin, their team, values along with their top clients. We took help from their beautifully setup office in Chennai where the majority of the shoot took place.
Following the brand film, two different videos were made explaining the product they use and their method of working. We interviewed two of their senior managers who gave ideal descriptions of the merits of using their product. Animations from third party sources were used in between the interviews for smooth flow and better understanding of the video.
The final video that explains their working methodology was backed up by a constant narration throughout the video. Each of their main steps were carefully noted and shot making sure the continuity of the process is ensured along with fulfilling the need of the video. The result was a beautifully curated cinematic style video that distinctly explains their process. The client was well pleased with our overall work and were satisfied that their ROI increased after the introduction of these videos to their marketing strategy.
“Simply awestruck by the work done by the team of Blacklight Studios. The way they had planned the shoot, the homework they had done, the delegation of work among the team members, the ease with which they work, simply excellent. Can’t still believe that the whole video was shot in just one day. The commitment they all had reflected in delivering the fully finished video within a few days. Simply no words to express our thanks and gratitude. Kudos and keep rocking. The video no wonder is fetching us new clients every day. Thanks once again”
