Client
Varun Cashews
THE BRIEF
Blacklight Studios was engaged to create a brand identity solution for Varun Cashews, an upcoming cashew production business unit based in Panruti, the place known for best grade cashews. Originating with such identity, the brand had to have nature incorporated into its roots. They were known to produce one of the best quality natural and organic cashews across the state. We were put up with the challenge to fit all these attributes into a fresh yet appealing brand identity.
THE SOLUTION
BRAND IDENTITY | LOGO DEVELOPMENT | BUSINESS CARD | PACKAGING LABEL
The creative team decided to proceed with badge type for the logo as it would be used mostly in packaging labels. We expressed the company’s approach to originality through a solid logo design, with a hint of personality. The brand features vibrant, captivating colors with bold typography.
The brand had future plans of expanding its business to dry fruits as well. The same was incorporated into the design for better scalability in the upcoming years. We also made sure to include the cashew graphic along with its fruit to portray the raw nature of the business.
Two different label designs were presented for the client to choose from. We both agreed upon a label that portrayed cashews as the majority element on the label for a better sales perspective. Vibrant colors were used to stand out from fellow competitors.
